The user goal of this site was to assist users in discovering and following their dreams through learning activities and inspirational content. The business goal was to gather soft leads by creating future customers who would then need their services later. Eventually, the project launched in conjunction with a high-profile television ad campaign.
Because of a tight timeline, the project needed to be divided in stages. The first stage was to get users signed up and engaging with learning activities and saving content to their profile.
Rather than a traditional waterfall approach, this project was run collaboratively, with many stages of production occurring simultaneously and progressing through iteration. However, UX deliverables were generally presented before visual design. To be successful, the project required me to develop user stories, a site map, 7 different activity flows based on in-person activities, 12 site templates, a tagging and topic system, a “hook” activity prototype for functionality demonstration, and project organizational diagrams team understanding.